Margarita
Hi, I'm
she/her
word witch
website copywriter
tarot lover
mood lightener
est. 2023
Toronto, ON
That is... until I realized that all my favorite brands and witchy service providers use marketing—gasp—as a Batman signal for folks like me to find them.
And they definitely weren't being slimy!
If you've been feeling jaded and repelled by mainstream digital marketing and copywriting advice—I see you. And I invite you to marinate on this mindset shift that has helped hundreds of ethical brands like yours grow online:
When used to amplify small businesses that actually give a damn about people and the planet, copywriting is actually kind of revolutionary.
For a long time, I was convinced all marketing was slimy & dishonest.
Before I had friends, I had library books...
01 / from introverted library mouse to website copywriter
Yet, despite the overtime I clocked in at the public library circa 1999-2004, it wasn't until I spent my last year of university burning through Creative Writing and English classes that I realized I might be a writer.
In March 2020, I put up a little profile up on a little site and discovered there are thousands of people with incredible businesses and skills who need a website copywriter to actually share their gifts with others.
Knowing that my words were helping talented strangers sell things they created with their beautiful hands and brains just LIT ME. UP! It felt meaningful. Pure. Wholesome.
But I felt like an outcast, and so did many of my clients. Most copywriters and marketers didn't resonate with me or the types of people and brands I look up to.
So, I became the website copywriter I didn't see—one that's equal parts technical smarts, compassion, and intuition.
and an imaginary pet bird named P.T.
Spoiler alert: P.T. flew away but my library card still goes hard.
I've always been fascinated by words—how the right combination can make or break a conversation, a relationship, or a website.
clients I've worked with
02 / P.T. would be so proud, cause
Now I get to help really cool people like you sell really cool things online
Thousands of people are looking for brands who care about fair wages, sustainable materials, and community involvement. But to reach them, you need direct, effective messaging that isn't corny or spammy.
With the word witch, I help creatives and purpose driven brands sell their stuff so we can build the small business ecosystem this world needs.
If you're ready to get clear on your message, connect to your people, and develop a strategy that drives sales (and that you feel good about), let's jam.
003 //
school
✷BA in Human Environment
✷Certified Proofreader (Proofed)
✷SEO Certification (Fiverr)
✷Trauma Informed Certification (CULTIVATE)
experience
✷3+ years copywriting experience
✷150+ small businesses served
✷7+ years creative writing experience
languanges
✷English (Native)
✷Russian (Native)
✷Spanish (Fluent)
✷French (Intermediate)
values in action
time for a heart-to heart.
enough resumé talk.
notebook
notes app
recharge with friends
recharge alone
prose
poetry
beach
mountains
asana
notion
mocktail
cocktail
We might be past-life lovers if you...
dream of a more just world
can't get enough squiggly candles
love fancy stationary
hate fast fashion
use memes as a love language
have watched Twin Peaks a weird # of times
Copywriting doesn't have to be sales-y to be effective
The main reason why most heart-led business owners feel repulsed by marketing is because the biggest names out there rely heavily on tricking people into buying. What if you considered your website copywriting a compelling invitation to those already ready to invest in themselves?
What I stand for
01//
SEO, market research, and user experience are key for website success. And sure, people may find your page thanks to algorithms, but they'll only buy or share with their friends if they deeply resonate with your energy. This is why your project starts with an in-depth questionnaire and 60-minute kick-off call to ensure your brand vibe is reflected in every word.
Write for people first, search engines second.
02//
Copywriting is a relationship.
(A relationship between you and your website copywriter; between you and your brand; between you and your clients; and between you and the world.)
In other words, what you get out of your project is a reflection of what you put in. Yes, it's a done-for-you process, but the best website copywriting outcomes blossom when you're fully immersed in the input and feedback process.
03//
Centralized commerce is the root of so much inequality and exploitation in the world. The majority of every dollar spent at corporate giants lines the pockets of billionaires and never gets reinvested in the community. But to ditch this shitty system, we've got to create, support, and uplift alternatives. By helping your small business convert and grow with copywriting, we put profit and power back into local economies! Yes please!
Small businesses are the foundation of a better world.
04//
with the land
Always
in relationship
The Word Witch headquarters are in Tkaronto, now known as Toronto, Ontario, CA, the unceded traditional lands of the Anishinaabe, the Chippewa, the Mississaugas of the Credit, the
Haudenosaunee, and the Wendat First Nations. I acknowledge my privilege as a white person who benefits from generations of violence and displacement, and I believe the only way toward justice is through ongoing reparations.
In my business, reparations look like tithing to BIPOC grassroots organizations, getting involved in food justice initiatives, and donating my time and resources to my community whenever possible.
Every delivery has been beyond our expectations
Blog Posts
We hired Margarita for blog writing to help our Japanese clients expand into the US. So far, every delivery has been beyond our expectations. Our requests are a bit complicated, with a distinct cultural expertise required, yet Margarita consistently creates content that is easy for the American consumer to understand. She consistently writes interesting, concise, and clear content to keep the reader engaged, which we appreciate! We love her deliveries— the SEO-optimized blog articles help consumers find our clients’ websites.
Ayane, Coel Hub, the Rice Factory New York
SEO
Website Copy
Margarita’s content speaks for itself!
Margarita’s content speaks for itself! If only you could see my smile - it's from ear to ear. The more and more she works with me to create content, the more I am blown away. Her writing has a very personal side and reads genuinely and caringly. It's very warm and loving and encompasses everything my business and I stand for. To whoever's reading this, look no further!
Carmel-Anne, Soulfully Guided Tarot
SEO
Website Copy
Easy to read, fresh, and interesting
Fantastic article writer. She really understood the audience and wrote articles that were both informative and engaging. Margarita’s style is easy to read, fresh, and interesting. I highly recommend her services to anyone looking for a great blog article writer.
Cafe Fabrique
Blog Posts
Just a wow
factor
I booked web copy services with Margarita to include local talent and someone I can gain a working relationship with moving forward. I was amazed at how she took my original content, gave it life, and added excitement. No surprises—just a wow factor.
Nick, Piranha Studios
Website Copy
Visit my blogosphere
Prefer to be your own website copywriter?
My blog is the spot for small businesses to get copywriting insights for free-ninety-nine. Browse articles about all the best tips for selling your stuff online without compromising your integrity.
ethical marketing
website copy
free sh*it
who said you can't
be fly
if you DIY?
let me guess...
Your web copy DIY was going great until you hit the About page.
SAME. (And I'm a copywriter). So, I created an About Page Checklist for Service Providers who love writing—just not about themselves. It includes the most effective About page elements I've used to write 100+ service-based websites, along with ideas and prompts for how to implement them & make them uniquely *yours*.
