Welcome to the Ethical Marketing Blog
copywriting tips for small businesses.
DIY marketing.
feel-good branding tips.
the latest
the latest
website copy
ethical marketing
brand messaging
more posts
more posts
Topics
Why hello,
I'm Margarita
(like the drink, the pizza, and the Russian witch from Master & Margarita)
Everyone has at least one superpower in this life. One of mine is word witchery. And I use it to disrupt the Walmarts, Amazons, and Temus of the world by making sure small businesses have everything they need to attract and convert online.
Because your incredible, eco-friendly product or trauma-informed services deserve way more
than outdated tech bro-ery.
Living your small business dreams starts with an ethical marketing & brand messaging makeover.
001 //
free sh*it
who said you can't
be fly
if you DIY?
let me guess...
Your web copy DIY was going great until you hit the About page.
SAME. (And I'm a copywriter). So, I created an About Page Checklist for Service Providers who love writing—just not about themselves. It includes the most effective About page elements I've used to write 100+ service-based websites, along with ideas and prompts for how to implement them & make them uniquely *yours*.
