They need website copy and brand messaging to spread their wings and fly.
Your products and services are truly next-level, but...
You've probably come across a ton of copy that's a) too blah, b) too in your face, or c) sounds like it was written by a robot. Naturally, you've associated copywriting and marketing with GirlBoss ick and decided you'll do perfectly fine without it. And if you're a copy-free, website-free business maven, well, I'm kind of jealous. Can we hang out?
However, if your business, like mine, lives on these here interwebs, I can assure you that website copywriting, is in fact your very good friend and ally. Think of your website as a digital storefront with the lights on 24/7—why wouldn't you want that to be as HYPED as possible?
But I get it—as business owners, we've been conditioned to think that online business success requires some requires some form of manipulation or cringey sales tactics. This can feel totally off for anyone who is creative, intuitive, and committed to collective care. Hear me out: What if there was another way?
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Despite what the copy gurus might try to sell you...
There's no "secret formula" to website copywriting.
And you should probably run, not walk away from anyone who tries to convince you otherwise. The most important factor to growing your online business? Finding your brand voice, providing real value, and laying the technical foundations to make sure your website gets found.
As your word witch, I help you do ALL that.
Together, we'll transform your brand's thought crumbs into relatable, compelling web copy that will have your dream clients singing "where have you been all my life-ife-ife-ife-ife-ife" in their best Rihanna voice.
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What's on the other side of your digital cocoon?
Before word witchery
After word witchery
- You avoid telling people about your website because it's not even..you. Who is she?
- You've given up on marketing because you don't want to be that annoying spammy brand.
- SEO sounds like a foreign language and you're not even really sure how it works.
- Your about page sounds like a fusion of LinkedIn bio and resumé and it's...not vibing.
- You're telling everyone and their cat about your site because it feels like an extension of you.
- You approach every email, newsletter, IG post, and business convo with Cher energy because you're fully tapped into your brand's voice.
- Clients are finding you on Google because your SEO game is ON POINT.
- You're getting less misaligned inquiries because your copy is that specific.
Full (Moon) Website Copywriting Package
starting at $2,500 USD
what's included:
website copywriting
brand voice kit
content and blog writing
- Brand vibe questionnaire
- 60-minute onboarding call
- In-depth market research & 2-3 SEO keywords/page
- Up to 5 pages of website copywriting
- Optimized headings, body text, and metatags for back-end SEO
- Visual layout guide & communication with designer
- 45-minute live review call
- 2 revisions
- Google Docs delivery
website copywriting
brand voice kit
content and blog writing
Brand Voice Kit
$1400 USD
what's included:
- Brand vibe questionnaire
- 60-minute onboarding call
- 3 Brand tarot archetypes and how to embody them
- Tone of voice
- Core values
- Mission, vision, elevator pitch & brand story
- Style Guide
- Brand Vocabulary
- Content Bank (3 pages)
- 45-minute review call
- 2 revisions
website copywriting
brand voice kit
content and blog writing
More Than Content
✹$200/article
✹$500/welcome sequence
✹$100/newsletter
what's included:
- Onboarding questionnaire
- High quality references & hyperlinks
- On-page SEO & metatags
- Compelling subject lines
- 2 revisions per piece
articles
interviews newsletters
emails
starting from*:
articles // interviews // newsletters // emails
*all prices in USD
"Margarita really understood my business and got the tone of voice just right."
Lana Phillips Naturopathy
Her communication is great, very warm and friendly, and she wanted to make sure I was completely happy with the final version. I will definitely be working with her again in the future!
"Margarita can reach a deep level that is difficult to verbalize."
Momo Sakura, Kimono Flautist
Margarita can reach a deep level that is difficult to verbalize. She knows how to choose the most precise and expressive words. Margarita is a real professional, and I am thrilled to work with her. Thank you!
"She came highly recommended to me and I can see why."
Sarah Palozzi, Psychotherapist
Amazing, amazing work. I would highly recommend working with Margarita. She came highly recommended to me and I can see why. She takes your vision and lets it shine.
This could be you
Witchy website copywriting in action
Curious to see what your digital transformation could look like? SO AM I.
Peep the creative web copy that has launched some dreamy brands into their *THAT BITCH* era.
website copywriting
brand voice & website copy
faq
Once we’ve finalized your website copy, you’ll receive a PDF and Google Doc of the finished product. You or your web designer can then upload the copy to the website. If you’d like to change something once you see it in action on your site, I’m happy to provide you with revisions within a reasonable time frame. I'm also happy to co-ordinate with your designer to make sure everything flows before you first set eyes on it. For regular content, such as blogs, emails, and social media, I am open to setting up a custom done-for-you arrangement to post the copy directly on your chosen platforms. Contact me for more info!
My website copy and blog writing services include a set number of researched keywords per page, depending on the package. They also include SEO meta-descriptions, title tags, and crosslinking suggestions. However, please note that I am not an SEO expert and do not offer backlink development or any other specialized SEO service.
Always. There’s no better way for me to to connect to your brand’s energy than virtual face time. Every service (except for one-off blog posts) includes a 60-minute consultation to ensure we are on the same page before diving into your copy.
My prices start at $2500for a 5-page site, $1400 for a Brand Voice Kit, but several factors determine the final price. For more detailed pricing and packages, fill out my contact form with all your brand deets!
For services up to $1000, I charge 50% upfront and 50% upon project completion. For services above $1000, I offer payment plans of 3-5 instalments. Contact me for more information regarding pricing and payment plans.
Each service includes 2 revisions, granted they do not require any major changes to the direction of the copy. However, I never let a client go until they are 100% in love with the final result. The more detail you provide in the initial onboarding process and questionnaire, the fewer revisions we’ll need. Promise!
