Ethical copywriting for dreamers + weirdos
BUILD A VALUES-LED BUSINESS
YOUR WAY
WITH COOL
CRINGE-FREE
MESSAGING
Your products & services are way too special for any old BroCopy™
But they're not going to sell themselves either. And we both know you did not invest all that time into launching your world-changing business just to do it dirty with out-dated marketing gimmicks.
The good news? You've stumbled upon the digital den of a word nerd. A Taurus mercury who is here to help you expand your digital reach with resonant, soul-ful, research-backed words.
And in case you needed to hear it—no, selling is not evil. It's HOW you sell that matters. At the word witch, you get all the messaging tools to do ethical online business-ing really well.
est. 2023
Toronto, ON
I'm Margarita
Hi!
If you ask me, storytelling is the butter on the bread of life. And you, my friend, deserve a website that reads like a freshly toasted sourdough dipped in olive oil and fresh oregano.
Plus, the world needs more independent businesses sharing their avante-garde offers (not more Walmarts).
That's why I've spent the past 3 years helping hundreds of service providers, creatives, and small business owners show up with Cher energy and connect to their people with the power of words.
Your neighborhood Word Witch uplifting small businesses with brand messaging and ethical copywriting
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word magic
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word magic
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word magic
time &
services
Attracting clients who value your
like a bot
Getting the most out of SEO without sounding
888
word magic
every word
Feeling your brand’s energy reflected in
selling out.
Increasing your sales without
Ethical copywriting looks like...
omg stop you had me at word magic
omg stop you had me at word magic
More Than Content
Love connecting to people but don't love sitting down to actually write? I've got you. Stay consistent and grow your brand's authority with regular emails, newsletters, and blog posts that deliver value, inspiration, and the occasional LOL.
Want to write your own copy with clarity? Attract your people with a defined brand voice, archetypes, mission, vision, vocab, and so much more, all in a 36-page guide you'll use to stay consistent across all communications.
Brand Voice Kit
Full (moon) Website Copy
Worried your website won't attract the right folks? The full (moon) web copy package gets you everything you need to confidently design & set up your website for success. Your only job: throw a full moon party to celebrate.
like a full body yes.
Sell your cute
little things & live your best life with copy that feels
You don't know how to talk about your offer because all the copy tips you see online feel like nails on a chalkboard. You low-key hate capitalism, but...also need your business to thrive so you can live your best life. WHAT TO DO?!
Listen to your gut.
Anyone who values your thoughtfully curated products can smell the scammy marketing sauce a mile away. Let's honor your clients while optimizing your sales process with clear, compassionate, and compelling copy.
Soulful & holistic service providers
non-profit & grassroots organizations
Artists & Creatives
Ethical & sustainable brands
Most likely to match my freak
On the internet's most chill copy blog
Pick my brain
Feeling disillusioned by the world of digital advertising? Tired of super generic AI/bro-life blogs about how to write your About page or set up some SEO basics?
Hop on board, cowboys, girls and theys! I've got you covered.
ethical marketing
website copywriting
free sh*it
who said you can't
be fly
if you DIY?
let me guess...
Your web copy DIY was going great until you hit the About page.
SAME. (And I'm a copywriter). So, I created an About Page Checklist for Service Providers who love writing—just not about themselves. It includes the most effective About page elements I've used to write 100+ service-based websites, along with ideas and prompts for how to implement them & make them uniquely *yours*.
Every delivery has been beyond our expectations
Blog Posts
We hired Margarita for blog writing to help our Japanese clients expand into the US. So far, every delivery has been beyond our expectations. Our requests are a bit complicated, with a distinct cultural expertise required, yet Margarita consistently creates content that is easy for the American consumer to understand. She consistently writes interesting, concise, and clear content to keep the reader engaged, which we appreciate! We love her deliveries— the SEO-optimized blog articles help consumers find our clients’ websites.
Ayane, Coel Hub, the Rice Factory New York
SEO
Website Copy
Margarita’s content speaks for itself!
Margarita’s content speaks for itself! If only you could see my smile - it's from ear to ear. The more and more she works with me to create content, the more I am blown away. Her writing has a very personal side and reads genuinely and caringly. It's very warm and loving and encompasses everything my business and I stand for. To whoever's reading this, look no further!
Carmel-Anne, Soulfully Guided Tarot
SEO
Website Copy
Easy to read, fresh, and interesting
Fantastic article writer. She really understood the audience and wrote articles that were both informative and engaging. Margarita’s style is easy to read, fresh, and interesting. I highly recommend her services to anyone looking for a great blog article writer.
Cafe Fabrique
Blog Posts
Just a wow
factor
I booked web copy services with Margarita to include local talent and someone I can gain a working relationship with moving forward. I was amazed at how she took my original content, gave it life, and added excitement. No surprises—just a wow factor.
Nick, Piranha Studios
Website Copy
are you feeling the
creative chemistry?
so....
Your business is begging you for some digital TLC
Your people are out there. They NEED your gifts, skills, and world-altering offers. So, let's whip up the signature blend of brand voice and ethical copywriting to bring them your way.
