Hi, hello, and welcome to the coolest copywriting nook on the interwebs! And, in case we haven’t formally met, I’m Margarita, your word witch, ethical copywriter, and digital marketing guide.
I connect your products and services with the right people through the potent magic of words. whether you’re an aspiring intuitive business owner, ethical entrepreneur, or creative, I’m here to help you confidently emerge on the digital scene with clear, compassionate, and effective copy.
But, first, let me tell you why.
Why “the word witch”? Why ethical copywriting?
Here are a few of my biggest whys.
1. Words are spells.
My hot take in this life: a copywriter does more than just “write words that make people buy.”
Like everything else in this world, words are energy. They carry a certain vibration, which means that they have the power to attract, impact, and affect. Just think about all the words that have been historically used to marginalize and oppress groups of people and the emotional impact they have on a global scale.
A single word can make or break a conversation.
A single word can be a poem in itself.
Beware tech, dilutor of meaning, impact, and intention.
Yet, in the current state of digital marketing, “content,” and AI, this potent power is being diluted. Words are measured by volume and rankability for search engines rather than their quality. As a result, people are less inclined to buy what it is you are selling.
Would you buy a product made by a business that couldn’t even care to hire a human to write their website? I wouldn’t.
So, what happens when we put a shitload of energy, time, and money into our craft, our brand, offering a highly curated service, but we don’t put the same energy into the words we use to share with the world?
One reason I will forever continue to do the majority of my personal and creative writing in analog form is because of the intentionality that goes into writing a single word. The energy it takes for the hand to write a word in ink is much greater than what it takes to type one out; thus, more thought goes into it.
Enter, your intuitive, ethical copy witch.
With The Word Witch, my goal is to bring awareness of the power of words in the brand copy of every client. To infuse every piece of communication between you and your clients with the same energy that you put into crafting your offers.
Words mirror passion.
Around here, I channel my passion for words, poetry, and storytelling to help your branding mirror yours.
2. Copywriting is in dire need of a rebrand.
Listen, the large majority of us are pretty fed up with capitalism, and if you’re here, you’re probably on board with dismantling it altogether. But since it’s what we’ve got to work with right now, copywriting is a necessary part of online business.
Copywriting started as a fairly innocent craft. As far back as Ancient Egypt, people wrote stuff to let others know that they were selling stuff and what was so great about it. However, it wasn’t until the 1950s that copywriting started to get really grimy. Thanks to Edward Bernays, who essentially rebranded propaganda as copywriting, the advertising world quickly became a game of psychological manipulation.
While we can argue that today’s public is a lot more educated about the generic copywriting and advertising tactics once employed to make smoking and diet pills seem rad, manipulation continues to be an issue in the marketing world. It’s just taken a different form. And because of the lingering effect this era had on copywriting, many businesses continue to use it for just that—tricking people into buying shit they don’t really need.
“Manipulation continues to be an issue in the marketing world. It’s just taken a different form.”
Today, manipulative marketing can look like:
- Embellishing the value and function of your product or service (i.e., selling as the “miracle solution,” “secret recipe,” or “key to [desired outcome]”).
- Leveraging common insecurities to sell your product as the solution (hi, beauty industry!).
- Lead magnets that offer no real value and trick you into handing over your email.
However, in 2024, it’s not just corporations using creative copywriting anymore. It’s small businesses, artists, holistic service providers, nonprofits, etc. If you fall into this group, then you probably feel some type of way about copywriting, too.
I don’t believe we have to succumb to outdated marketing and copywriting tactics to make it in this world.
I believe it’s the copywriting game that needs changing. And the hundreds of happy clients I’ve worked with are proof that we can be successful without clinging to these outdated standards.
3. The internet is clogged TF up with generic content.
You can read more about the study in question here.
The Content Machine™ is hard at work every day, and AI is not helping things, to say the least. More and more brands (and copywriters) are using ChatGPT and AI to sUpErChArGe their content, resulting in bot-i-fied search result pages that rarely sound like they were written by humans.
It’s clickbaity, and, honestly, it’s rude. More often than not, the content does not live up to the expectations set by the title. And readers, like you, end up wasting time skimming pages of content that doesn’t offer anything new or groundbreaking.
And since many of the content writers who write these posts are severely underpaid, they simply recycle existing content without adding any original insights or data, using AI to fill in the blanks when they burn out.
With The Word Witch, we’re changing all that. We’re healing the internet one landing page, one blog post, and one brand story at a time.
Well-researched, ethical copywriting is like gold these days. Plus, communicating with integrity can positively impact your business and your confidence to share your offers with the world.
4. Most artists and entrepreneurs don’t have the time to keep up with search engines and algorithms.
Google’s search algorithm is one of the main reasons for the amount of generic content out there today. Brands are churning out blogs, emails, and social media posts like donuts at a Krispy Kreme factory, all in the name of SEO (Search Engine Optimization). But is the content even helpful?
For those who don’t already know: SEO is how Google’s algorithm determines how web pages are prioritized when you search for something using specific keywords. I have been working with and learning about SEO for almost 4 years, and I am nowhere near what they call an “SEO Expert.” There are a few reasons for this:
- SEO constantly evolves as the algorithm gets updated to filter useless, plagiarized, or AI-derived content.
- It’s extremely technical.
- It’s boring.
Luckily, you usually don’t need an SEO “expert”, especially if you are a small business and what you are offering is super niche. But you do need to know the basics to give your website a fighting chance. And with the help of an intuitive, ethical copywriter (Hi!), you can get more of your fabulous, witchy creations out into the world.
SEO & ethical copywriting for creatives who prefer to spend more time in the studio (and less time on WordPress).
I’ve spent the past few years mastering the art of authentic, high-quality copy that is also optimized for search engines. Because, trust me, it’s the annoying part of marketing that most people don’t like. And I would hate for you, creative business owner, to have to wrack your brain with the tedious minutiae of Google’s BS.
5. The world is on fire.
Grim as it may sound, it’s the truth. Corporations, concentration of wealth, big box stores, and billionaires are literally burning the precious earth as we know it.
We don’t need better copywriting for Costco or Walmart. We need creatives, weirdos, dreamers, and small businesses to thrive and offer better, lower-impact options. Listen, I know that not all small businesses are ethical, but at least the money goes back into local communities instead of feeding some CEO’s offshore apocalypse bunker savings account.
And right now, that’s good enough for me.
So, as your ethical copywriter, I am deeply invested in making sure your business, your craft, your venture thrives. Because we all deserve better than the options we currently have.
6. Transparency is power.
Finally, I want to speak on transparency.
Capitalism has brainwashed us into thinking that secrecy is power. That employees shouldn’t share their wages with each other. That asking about someone’s qualifications or fee breakdown is “overstepping.”
I disagree. In the spirit of transparency, here’s a list of education, experience, and credentials that led to my ethical copywriting life:
- BA in Human Environment from Concordia University
- Certified Proofreader from Proofreading Academy
- CULTIVATE Trauma Informed Training Certified
- Worked with 150+ clients
If you ever have questions about what you can expect to get from my service, I’d be happy to share. Send me a message here.
The ethical copy spell I’m casting for small business owners, creators, and rebels everywhere:
May your unique medicine reach the hearts of those who need it.
May you communicate your offers with clarity and compassion.
May you co-create abundance with the universe.
May you grow a mycelial network with other like-minded souls.
May you be happy, wealthy, and free.
If you’re ready to expand your offerings and get more people experiencing the magic that is you, let’s talk!
Book a quick 30-minute consultation to discuss all your big and small dreams and see if I’m the right copywriter for your small biz ambitions.
Get in touch for more info
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